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Lee Odden

Digital PR and SEO Series: Part 2

Posted by Lee Odden on Aug 28th, 2008 in Online Marketing, Online PR, Public Relations |

Down the Digital PR Rabbit Hole

Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.

Leveraging Low and High Tech for Social Media Relations

“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort?


Lee Odden

Digital PR and SEO Series: Part 1

Posted by Lee Odden on Aug 27th, 2008 in Online Marketing, Online PR, Public Relations |

digital PR

What exactly, does Web 2.0, social media and even SEO have to do with public relations? Everything!

You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital PR strategy including search engine optimization, blogging/blogger relations and social media. The winds of change are here and many Public Relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online.


Lee Odden

5 Ways to Re-Purpose Content for Blog SEO

Posted by Lee Odden on Aug 26th, 2008 in Blogging, Online Marketing, SEO, SEO Tips |

Content is King and links are Queen. Together with a nice dose of marketing they make a nice little kingdom. But what if you have trouble generating new content on a regular basis? How can resource strapped bloggers and busy web site owners leverage what they’re already doing for the benefit of their online audiences and better search engine visibility?

The answer to those questions lies in an analysis of the content creation processes within the overall organization. Companies like TopRank call that process consulting but in the meantime, here are 5 tips for those active in an industry to re-purpose content for the web.


Lee Odden

BIGLIST SEO Blog Reviews 082508

Posted by Lee Odden on Aug 25th, 2008 in BIGLIST SEM Blogs |

SEO Blogs

Welcome back to the BIGLIST Update of SEO, SEM and Social Media Marketing Blogs. This week’s blog reviews include ecommerce, social media and PR as well as agency insights on industry trends. Enjoy!

eCommerce Optimization Blog - This ecommerce blog by eCopt (aka Matt Franklin) advises you’ll sell more online if you read the many tutorials, how to’s and tips on search optimization, usability and marketing.

Liberate Media Blog - This UK based agency blog with Andy Merchant, Tim Greenhalgh and founders Lloyd Gofton and Wendy McAuliffe covers emerging trends, industry observations, social media and digital PR topics.


Lee Odden

SES San Jose Photos - Paparazzi Style

Posted by Lee Odden on Aug 23rd, 2008 in Online Marketing, Search Engine Strategies |

At marketing conferences readers of Online Marketing Blog mention to me frequently about the photo roundup posts we do as favorites. We certainly like to make those posts and since readers like to see them, here is a collection of favorite candids taken during SES San Jose.

Kevin Ryan, Misty Locke, Kevin Newcomb
Kevin Ryan, Misty Locke, Kevin Newcomb

Danny Sullivan, Matt Cutts, Kirsten Mangers
Danny Sullivan, Matt Cutts, Kirsten Mangers

Shoe (SEO sucks) money, Brent Csutoras
SEO Sucks Shoemoney Brent Csutoras

Jill Whalen, Patricia Hursh, Christine Churchill
Jill Whalen, Patricia Hursh, Christine Churchill

Matt Cutts, Michael Gray
Matt Cutts & Michael Gray

John Diorio, Bryan Eisenberg
Jon Diorio and Bryan Eisenberg Google Dance 2008

Dave Temple, Greg Jarboe, Andy Beal
David, Greg and Andy


Lee Odden

SES San Jose Day Four Wrap Up

Posted by Lee Odden on Aug 22nd, 2008 in Marketing PR Conferences, Online Marketing, Search Engine Strategies |

TopRank Team @ Google Dance 2008

What a great conference for SES at San Jose and the many new people to the event in attendance. Below are the TopRank team blog posts for the final day. Another big thank you goes to (L to R) Jessica, Ashley, Thomas and Dana for a great job covering sessions. If you saw these happy faces at the conference, be sure to comment and say hello.  Thanks to SES too, for having us.


Lee Odden

Google Dance 2008 Photos

Posted by Lee Odden on Aug 21st, 2008 in Online Marketing, Search Engine Strategies |

There were so many good photos taken at this year’s Google Dance that we decided to show a collage here with a link to the full set on TopRank’s SES San Jose Google Dance photos on Flickr.

A big thank you goes to the hard working TopRank blogging team at SES putting out an amazing number of posts and photos each day.


Lee Odden

Blog SEO Tips from SES San Jose

Posted by Lee Odden on Aug 21st, 2008 in Blog Marketing, Blogging, Marketing PR Conferences, Online Marketing, SEO, SEO Tips, Search Engine Strategies |

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.


Lee Odden

Internet Marketing Conference Tips: Michael Brito Intel

Posted by Lee Odden on Aug 21st, 2008 in Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies |

Wow, what a conference! Search Engine Strategies is near it’s end and what better way to wrap up our series on internet marketing conference tips than with the following super-tips from super smart Michael Brito, Social Media Program Manager at Intel.

Michael worked with HP then moved on to Yahoo and is now with Intel practicing his adept social media stylings. Be sure to check out Britopian and the social media practitioner blog, Conversations Matter, for more of his insights.


Jessica

SES San Jose: Social Media Analysis and Tracking

Posted by Jessica on Aug 21st, 2008 in Online Marketing, Search Engine Strategies, Social Media |

Social Media Analytics & Tracking

Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator.

Industry leaders Todd Parsons, Co-founder and CPO of Buzz Logic, Rob Key, CEO of Converseon, Edmund Won, Vice President of Strategy for iCrossing along with Breanna Wigle, CRM manager for Military Advantage share insight into monitoring the conversation and best practices to track success.

Marshall kicked off the session making the case for Google to start measuring and reporting user trends in social media.


Lee Odden

Internet Marketing Conference Tips: Heather Lloyd-Martin DMA SEMC

Posted by Lee Odden on Aug 21st, 2008 in DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies |

SES San Jose week is nearly over one might say we’ve saved some of the best internet marketing conference tips for last with the ever enthusiastic and insightful Heather Lloyd-Martin.

Heather is Chair, DMA’s Search Engine Marketing Council and President of SuccessWorks. She also blogs about copywriting at SEO Copywriting.

Attend all the “search marketing site labs” or “search marketing clinics” you can find. During a site lab, a panel of experts review Web sites on the fly and discuss how to improve them for search positioning and conversions.

Here’s why they are so cool:


AshleyB

SES San Jose: Black Hat vs White Hat Playing Dirty with SEO

Posted by AshleyB on Aug 20th, 2008 in Dark Side of SEO, Online Marketing, SEO, Search Engine Strategies |

Black Hat White Hat SEO Panel

People love controversy, and that was clearly in evidence at this SES session covering the most controversial of SEO debates, White Hat versus Black Hat. Moderator Matthew Baily of SiteLogic and his crew of experts from both sides spoke to a standing-room only crowd. Panelists included:

  • Greg Boser of 3 Dog Media
  • Todd Friesen, Director of SEO at Range Online
  • Bruce Clay, President of Bruce Clay, Inc.
  • David Naylor, SEO of Bronco
  • Jill Whalen, CEO of High Rankings


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